BEST RADIO ADVERTISING CAMPAIGN
NATIONAL RADIO ADVERTISING ONDAS AWARD
Yet more confusing times. From the David Madrid Agency, for Burger King
For this campaign, the jury valued above all, the narrative, the insights, the creativity and understanding of current affairs. Use of the medium was considered to be very creative in order to entertain until being drawn into the leitmotif of the campaign, creating a story to empathise with until listeners get to the final message. Although up against many very powerful campaigns, this one was found to be the most “rounded” and complete in the different aspects evaluated.