Gala Premios Ondas 2023
The Ondas Awards, one of the most prestigious honors in the communication industry, which are annually presented by the PRISA Group through Ràdio Barcelona-Cadena SER, are introducing changes in the categories for their upcoming edition, including the inclusion of all podcast categories in the main gala. With this update, the Ondas Awards expand their recognition of audio and audiovisual talent, in line with the growing popularity of the format..
On this topic, Jaume Serra, General Director of Radio and Audiovisual Business at PRISA Media, explains: “The integration of the Ondas Global Podcast Awards into the Ondas Awards represents a natural step in the evolution of an award that, since its creation, has known how to adapt to new ways of understanding and consuming media. It is the definitive recognition of the talent in new audio and audiovisual narratives. The Ondas Awards have accompanied every transformation of the sector, broadening their perspective to reward talent and innovation in all its forms. Today, we once again adapt to what currently defines the present and future of the industry.“
In total, the Ondas Awards will grant 25 awards, distributed across the national categories of Radio, Advertising, Television, Music, and Podcast, as well as the international categories of Audio and Video. Applications for the 73rd edition of the awards, which will open next June, will allow submissions in the following categories:
NATIONAL
Radio
Best program or program section: Best program or section within a program
Best local or regional program: Best local or regional program
Best special programming: Best coverage or special broadcast of the year
Best radio idea: The most innovative radio proposal
Career or best professional achievement: Outstanding career or contribution in the radio field
Podcast (new category block)
Best narrative podcast: Best non-fiction podcast developed with narrative resources, evaluating script and sound design
Best videopodcast: Best podcast in audiovisual format, either conversational or narrative, in which the story benefits from visual storytelling
Best fiction podcast: Best fictional audio production, one or more episodes, evaluating actor direction, sound design, and script
Best host: Best hosting of a podcast or videopodcast
Best sound design: Best work in ambiance, editing, and audio production
Advertising (it is expanded to all media platforms, not just radio)
Best audio advertising campaign: Campaign that stands out for creative use of audio in advertising, in all its forms, highlighting its ability to connect with the audience
Best creative audio advertising agency: Agency or production company that has demonstrated the most creativity and excellence in sound use, highlighting its ability to create memorable campaigns
Examples for both categories:
- Spots or ads broadcast on traditional radio, streaming, digital platforms, or podcasts.
- Sound design of advertising content (spot, video, podcast, branded content), including jingles, soundtrack, or sound space.
- Audio branded content: (segment, program, podcast, contest).
- Multi-platform sound projects: combinations of radio, podcast, and digital audio.
Most innovative campaign of the year: Most groundbreaking campaign of the year, in any format, medium, or channel — radio, press, digital, social media, audiovisual, content creators, experiential, or branded content — rewarding proposals that surprise, create impact, and redefine how to connect with audiences
Television
Best entertainment program: Most outstanding entertainment program of the year
Best news or coverage program: Best news program or coverage
Best local or regional content: Best local or regional program
Best communicator or presenter: Most outstanding work in TV presentation or narration
Best documentary or documentary series: Best documentary production
Best fiction series: Most outstanding fiction series of the year
Best performance: Most outstanding performance by an actor or actress on television
Music
Career achievement: Professional career of an artist or group for their contribution to music and influence in the field
Music phenomenon of the year: Artist, group, or project with exceptional impact on music and audiences during the year
Best live show, tour, or festival: Most outstanding live music production of the year
INTERNATIONAL
Audio (it is expanded to all media platforms, not just radio)
Best audio content: Most outstanding international program, podcast, or audio production of the year
Video (it is expanded to all media platforms, not just television)
Best video content: Most outstanding international program, videopodcast, or audiovisual production of the year